They monetize the unboxing.
We monetize the device.
HomeGround is the operations and monetization partner behind the launcher you already ship: five monetizable surfaces, five revenue streams, and the optimization stack behind them, dropped in as modules.
The most valuable unowned surface in mobile
Every Android device ships with a launcher. Almost none of it is monetized past the first two days.
Seen 50-150 times a day
The lock screen and home screen are the only surfaces a user meets every single time they pick up the phone.
Built, then forgotten
Every Android device ships a launcher the OEM either built and never monetized, or inherited from AOSP and never touched.
The industry stops at 48 hours
Setup wizards and install carousels: the entire category of pre-load monetization is built around the unboxing window.
Nobody owns the other 1,000 days
After that window closes, the device generates almost no further software revenue for the company that made it.
An operations and monetization partner for the launcher you already have
Not a skin and not a theme pack. Every surface carries the partner's identity, content and commerce, and every surface is independently deployable.
Surfaces
- Lock screen, minus-1 feed, app drawer module
- Icons, wallpapers, widgets
- Built for entry and mid-tier hardware
- Integrates into the launcher you already ship
Content & commerce
- Pluggable content feed
- Personalization and notifications
- In-launcher store
- Sponsorship and brand placement
Monetization
- In-app advertising, live in production
- GroundSDK™ IAP optimization
- Affiliate commerce
- Premium personalization IAP
Drop individual monetization modules into the launcher you already have: lock screen, minus-1 feed, in-launcher store, or all three. Integrated at manufacture time, into the device image. We build, operate and monetize it. You keep your launcher and your brand.
Maximize revenue. Protect the device. Not one, then the other.
Every monetization surface is a dial, not a switch. Push ad load and placement too hard and you win short-term revenue at the cost of uninstalls and churn. Pull back too far and you leave money on the table. GroundSDK's tuning algorithms find and hold the point in between, per surface, per market, per device tier, continuously, not as a one-time setting.
- Tuned per surface: lock screen, feed and store each carry a different friction budget
- Tuned per cohort: new users get a lighter touch than 90-day actives
- Held automatically: thresholds move as churn signals shift, not on a quarterly review
Five surfaces. Five revenue streams.
Every touchpoint is both a user experience and a monetization surface. The industry standard is one revenue stream: app installs. HomeGround runs five, from a single integration.
Lock Screen
Ambient, always-on alerts, content and glanceable info.
Home Screen
Live widgets, countdowns and contextual calls to action.
Minus-1 Feed
News, content and personalized discovery.
In-Launcher Store
Merchandise, tickets and digital goods in one storefront.
Design Themes
Icon packs, wallpapers, live wallpapers and frames.
Each surface is an independently deployable module. Take all five, or start with one.
What we've built, and what we bring to your firmware
Surface engine
Lightweight modules that slot into any Android launcher: yours, AOSP, or ours, performance-budgeted for entry-tier RAM and CPU. Theming engine underneath, so any surface is re-brandable without a new build.
Content & personalization
Minus-1 feed with pluggable content sources. Icon packs, wallpapers, live wallpapers, dynamic frames. Personalization and notification engine: the retention driver.
Monetization stack
Ad mediation and in-app advertising in production. GroundSDK™, proprietary AI-driven IAP optimization, selecting the right offer per user to raise LTV. Affiliate commerce and sponsorship infrastructure.
Operations
Analytics, attribution and per-partner reporting. Design, product and rollout execution. We provide operation with full transparency.
Prefer us to take on the whole home screen instead of dropping modules into your own? We can also deliver a fully managed launcher build. Ask us.
Live, at scale, monetizing today
- -Monetization surfaces live on the home screen at scale
- -All five monetization surfaces in production, not roadmap
- -Published app portfolio with a multi-year store track record
- -GroundSDK™ optimizing IAP across the portfolio
- -In-house User Acquisition, creative and analytics capability
- -Proprietary know-how and algorithms optimizing monetization with minimal friction
- -Proven organically, at Play Store install cost and Play Store churn risk, before ever touching a device build
- -Consent and data-handling flows built and hardened under Google Play's policy review, one of the strictest bars in the industry
Revenue per device, per year
We model this against your actual device mix, markets and ad-load tolerance before the second meeting, and show you the activation-rate difference between a preloaded module and a store-installed one, because that gap is the entire business case.
*These numbers come from a launcher users chose and can remove in two taps: a harder retention bar than any preloaded default clears. Embedded in your build, with no install decision to win and no easy way back to stock, the same engine starts from a stickier baseline.
Seasoned team
HomeGround is built by a team that has spent years shipping and monetizing Android launchers under several different consumer brands, growing into one of the largest aftermarket Android launcher operations in the world. Those launchers have reached more than 100 million users globally, with 45 million monthly active users across the portfolio today. We're putting that same operating experience, distribution know-how and monetization stack to work for OEM and mobile operator partners directly.
New revenue and a differentiated device, at zero build cost
We build, operate, monetize and support it. You approve and ship.
1New revenue per device, per year
Five streams, revenue-shared, not a single CPI line:
- In-app advertising
- GroundSDK™ IAP optimization
- Affiliate commerce
- Sponsorship & brand placement
- Premium personalization IAP
2No engineering cost to you
We build, operate, monetize and support the platform end to end. You approve and ship.
3We set it together, backed by expertise
We work together to set ad load, content policy and placement, informed by years of tuning these surfaces across our own portfolio, not imposed on you.
4Additive to your existing partners
Runs alongside any current setup-wizard or app-recommendation agreement. We're not asking anyone to break or remove anything.
5Yield tuned to protect the device, not just extract from it
Years of running these surfaces at scale have taught us where to push monetization and where to ease off. We continuously tune ad load and placement per surface to lift revenue per user while dialing back the friction that drives uninstalls and churn: operational and monetization know-how on top of the technology, not a formula guessed at from the outside.
6Brand demand on your devices
Sponsors and rights-holders that performance networks don't bring.
7Device usage data most partners can't give you
Signal you can use for placement, bundling and your own product decisions:
- Session length by app
- Preferred browser and search engine
- Home screen vs. drawer placement
Collected under consent flows that have already passed Google Play's policy review.
8Consent and removability, built to spec
Shaped with you before ship, not decided by us alone:
- First-boot consent screen
- On-device disclosure
- Warranty-safe removability
Full detail in Trust & Compliance.
Three ways in, lowest friction first
Modules inside your launcher
We integrate directly into the launcher you already ship: lock screen, minus-1 feed and store modules, running inside your own UI. No new default-launcher prompt, no new app, full revenue share.
Preloaded companion surfaces
Lock screen and feed ship as companion system components alongside your launcher, with a one-tap activation prompt at first boot. Easier to approve, lower activation rate.
Play Store + OEM promotion
No firmware change at all. Slowest path, but proves the model with zero integration risk to your build.
Want us to own the whole home screen instead of just the modules? We can take on a fully managed launcher build too. Ask us.
We don't only take inventory. We bring brands that pay to be there.
The same modules power fully-branded surface experiences for rights-holders: sports leagues, media brands and telco house brands. We've built complete, tournament-branded experiences for major sporting events: live scores, highlights, countdowns, ticketing and an official store, all carrying the event's identity across every surface.
Brands pay for presence
Sponsorship and placement budgets, not CPI.
A different demand pool
Most partners bring performance advertisers. We bring brand budgets your existing partners aren't tapping.
Proven re-branding capability
If we can re-skin every surface around a global event, we can re-skin them around your brand.
A subscriber surface you own, same device UX
We don't replace the manufacturer's launcher. We add modules to it.
1Reduce churn
A daily-use surface carrying your brand keeps you present between billing cycles, when you're otherwise invisible.
2New revenue per subscriber
Five streams, revenue-shared, not just CPI:
- In-app advertising
- GroundSDK™ IAP optimization
- Affiliate commerce
- Sponsorship & brand placement
- Premium personalization IAP
3Promote your own services first
Top-up, streaming, insurance, financial services and care: on the home screen, not buried in an app nobody opens.
4Yield tuned to protect retention
We've learned how to maximize revenue per subscriber while dialing back friction where it risks churn: the same operational and monetization know-how we apply for OEMs, not just a technology stack dropped onto the device.
5One experience across every vendor
Standardizes a fragmented handset portfolio, whoever made the phone.
6No UX change to negotiate
The manufacturer keeps its launcher, design language and brand. We add discreet modules inside it.
7We set it together, backed by expertise
We work together to set ad load, content policy, and which of your own services get priority placement, informed by years of tuning these surfaces across our own portfolio.
8Subscriber behavior data you don't have today
Signal most mobile operators can't see beyond their own systems:
- Session length by app
- Preferred browser and search engine
- Home screen vs. drawer placement
Collected under consent flows that have already passed Google Play's policy review.
9Subscriber consent and control, built in
Shaped with you before ship:
- Opt-in consent at first boot
- Visible on-device identity
- Same experience either way
Full detail in Trust & Compliance.
Want a fully custom, operator-branded device experience instead of just modules? We can design and build the entire launcher around your brand. Ask us.
Modules in the build you already specify
You already tell your manufacturers what goes on the device. We're asking to be on that list. You specify the modules in your device requirement, the OEM builds them into the image during your customization run, and all three of us share the revenue.
Built to be inspected, not just installed
The preload and launcher-monetization category has earned real scrutiny. Here's what we can tell you before the first call, not after you ask.
Consent and disclosure
- Opt-in, specific, never bundled into a general ToS
- Screen content and visibility shaped jointly with the partner
- Visible name, icon and on-device privacy-policy link
Removability and control
- No-root, warranty-safe deactivation
- Device works the same either way
- Reactivation only by agreement with you (e.g. factory reset, change of ownership), never unilateral
- Reactivation after an OS update is optional: the partner's call
Data governance
- Fully itemized fields, not a sample
- Retention period and processing location documented
- Will not sell subscriber or device data; sponsor/rights-holder sharing disclosed in the agreement
- DPA and subprocessor list available before you book a call
Regulatory grounding
- Built around GDPR/ePrivacy (EU) and CCPA/CPRA (US)
- Can meet the EU's stricter tracking-consent standard
- Dedicated privacy contact for regulatory inquiries
Everyone else optimizes for 48 hours. We optimize for the life of the device.
Most launcher and setup-wizard vendors are built around the first 48 hours. HomeGround is built around the device's whole lifetime, and we don't ask anyone to remove what's already running.
Single-surface, first-boot only
- One surface: a setup wizard or lock screen
- Persistence: the first 48 hours, then silence
- One revenue stream: app installs
- No operating partner, no optimization, no brand demand
Five surfaces, whole device lifetime
- Five surfaces: lock screen through in-launcher store
- Persistence: every unlock, for the device's lifetime
- Five revenue streams, including sponsorship and commerce
- Runs inside the launcher you already have, brings its own brand demand, comes with a dedicated operating team
We are additive at every level: additive to the manufacturer's launcher (modules, not replacement), and additive to existing contracts. We're not asking anyone to break or remove anything.
Start with one SKU or one module. Prove it in 90 days.
The pilot
One SKU family, one market, or one module on one device tier. Not your whole portfolio, one line. You'd be among our first OEM/operator-embedded partners, running a model that's already cleared a harder bar than embedded default status ever will.
What we bring
The platform, launch design, UA support, the monetization stack and a dedicated operating team.
What we need
A preload slot, a launch market, and a named technical counterpart.
How we measure it
Activation rate, D30 retention, revenue per device or subscriber per year, and impact on your existing metrics.
Commercials
Revenue share. No upfront platform fee.
Aligned to your next build cycle. When is it?
One intro call. We'll come with a model of revenue per device for your actual mix, markets and ad-load tolerance.